Every year Rasmussen University gets all their employees together for the employee summit. This is to discuss future goals and to get everyone excited for what’s to come. Each year they introduce a new theme that requires a logo. This year’s theme was ‘Elevating Our Edge: Aiming Higher as Education Evolves’.

The aim of the logo was to communicate onward and upward movement. When asked what their edge was, they said that it was their employees’ ability to innovate and use their skills to take things to the next level. 

We were asked to provide web assets to display on the site hosting the event as well as some motion work to bring the logo to life. While the Summit was hosted online, I provided further mockups to showcase what the branding could look like on tangible marketing materials.

Role
Designer

Credits
Sean Lien [Creative Director]
Jill Kuczmarski [Creative Director]
Nicole Krzmarcik [Motion Designer]